Last updated: March 2026
Company: Dravya Roots Pvt Ltd
Brand: London Slush
Registered Address: 1134, Ghari, Morta, Meerut Road, Ghaziabad, Uttar Pradesh – 201001
Contact: info@londonslush.com | +91 8006999805
1. Introduction
Dravya Roots Pvt Ltd (“we”, “us”, “our”) operates the website londonslush.com. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or submit an enquiry. By using our website, you agree to the terms of this policy.
2. What Data We Collect
When you interact with our website, we may collect:
Technical data: IP address, browser type, pages visited, cookies
Full name, email address, phone/WhatsApp number
Business name, city, and business type
Investment readiness range (for distributor applications)
How you heard about us
Any additional notes you provide in our forms
3. How We Use Your Data
We use your data to:
- Respond to your enquiries and partnership applications
- Contact you via phone, email, or WhatsApp regarding your application
- Send relevant business updates (only if you’ve opted in)
- Improve our website experience through analytics
- Comply with legal obligations
We do not use your data for automated decision-making or profiling.
4. Legal Basis for Processing
We process your data on the following grounds under India’s Digital Personal Data Protection Act, 2023 (DPDP Act):
Legal obligation, where required by applicable law
Consent, you voluntarily submit your information via our forms
Legitimate interest, to respond to business enquiries and manage partnerships
5. Data Sharing
We do not sell, rent, or trade your personal data. We may share it with:
Law enforcement or regulatory authorities if required by law
Our internal team for processing your application
Trusted service providers (e.g. email platforms, CRM tools) under strict confidentiality
6. Cookies
Our website uses cookies to enhance your browsing experience and analyse traffic. You can manage your cookie preferences via the cookie consent banner on our site. For details on each cookie category, refer to the consent preferences panel.
7. Data Retention
We retain your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Enquiry data is typically retained for up to 3 years unless you request deletion.
8. Your Rights
Under the DPDP Act 2023, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data (subject to legal obligations)
- Withdraw consent at any time
To exercise any of these rights, contact us at: info@londonslush.com
9. Data Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. However, no internet transmission is 100% secure and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this policy from time to time. The “Last updated” date at the top will reflect any changes. Continued use of our website after changes constitutes acceptance of the revised policy.
11. Contact Us
For any privacy-related queries:
Dravya Roots Pvt Ltd
1134, Ghari, Morta, Meerut Road, Ghaziabad, Uttar Pradesh – 201001
📧 info@londonslush.com
📞 +91 8006999805